"According to his company's survey work, 2021 was the plateau year for smart speakers. In that year nearly a third of weekly podcast consumers reported listening via smart speaker."
"Smart TV podcast use is more prevalent than laptops and smart speakers, and second only to smartphones, indicating a significant shift in how audiences consume podcasts."
Smart TVs are increasingly used for podcast listening, with 32% of weekly podcast consumers utilizing them. This trend reflects a rise in video podcasts and aligns with the growth of smart TV ownership. While smart speakers peaked in usage for podcasts in 2021, now only 20% of weekly listeners use them. Overall podcast consumption remains strong at 55% among Americans aged 12 and over, demonstrating that listeners are adapting their platforms to enhanced viewing and listening experiences.
Read at RAIN News
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