Users of social media often experience a loss of time awareness, commonly referred to as the '30-minute ick factor.' This phenomenon reveals that individuals can underestimate the time spent on platforms like TikTok and Instagram, even when instructed to track their usage. Understanding the concept of chronoception, or time perception, shows that heightened awareness affects how long events feel. Retrospectively, our perception of time relies heavily on memory, where periods remembered in greater detail seem to last longer.
The phenomenon known as the '30-minute ick factor' highlights how users often underestimate time spent on social media platforms like TikTok and Instagram.
Experiments reveal that users can lose track of time and underestimate their duration on apps despite explicit instructions to monitor their time usage.
Chronoception, or time perception, determines our experience of time, which often feels prolonged when we are more aware or actively engaged.
Our retrospective sense of time, shaped by memory, suggests that the more we recall from a period, the longer that time seems to have taken.
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