"If you have ever scrolled on social media and felt like you joined a conversation halfway through, with no context at all, you are not alone. Over the past few weeks, a type of posting has resurfaced online with the sole purpose of ragebaiting everyone. It is called vagueposting, and it involves being intentionally cryptic as a form of engagement bait."
"Common vagueposts include "can I say it?" without ever saying anything, or insisting "you won't like the answer" without ever revealing the answer. Or "oh that's not..." What? WHAT? The practice is not new. The term was originally called vaguebooking, which referred to posting emo Facebook statuses that pandered for attention. One example might be writing "worst day ever" without offering any details, or posting a black square paired with a pointed platitude."
Vagueposting is intentionally cryptic social media posting designed to provoke engagement and anger by offering no context. Common forms include prompts like "can I say it?" or "you won't like the answer" without follow-through, and clipped fragments such as "oh that's not..." that leave readers confused. The practice traces back to "vaguebooking," where emo Facebook statuses like "worst day ever" solicited attention without detail. The trend resurfaced recently across platforms including TikTok and X, exemplified by a viral meme about rebranding for 2026 that produced a comment about "365 buttons" and a refusal to explain a private method.
Read at Fast Company
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