"When we survey consumers who have not yet shopped with us, one of the top reasons is that there isn't a store nearby. The current fleet is well below the company's long-term potential of at least 900 stores. That 900-store target implies nearly tripling its footprint in North America alone, a signal that management believes brand awareness is no longer the bottleneck but that geography is."
"Eyewear specialist Warby Parker has closed out a milestone year with double-digit revenue growth in every quarter and hit its first ever full year of net income profit. After opening 47 stores in 2025, the most in a single year in its history, there is no let up as Warby Parker plans to open 50 more this year, primarily in existing markets."
"Its latest results make clear that its next chapter is less about pure-play e-commerce disruption and more about targeted physical expansion, healthcare integration and wearable technology. The company built its reputation on transparent pricing, vertically integrated manufacturing and its at-home try-on program."
Warby Parker completed 2025 with double-digit revenue growth each quarter and achieved its first full-year net income profit. The eyewear company opened 47 stores in 2025, its highest single-year total, and plans 50 additional openings in 2026. Currently operating 323 stores across 102 markets in 44 U.S. states and Canadian provinces, management targets 900 stores long-term, nearly tripling its North American footprint. Consumer surveys indicate proximity to physical locations is a primary barrier for non-customers. The company's strategy emphasizes hub-and-spoke expansion within existing markets rather than geographic diversification, signaling a shift from pure e-commerce disruption toward integrated retail presence, healthcare partnerships, and wearable technology development.
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