Amazon goes from free fast delivery to $14.99 within the hour | Fortune
Briefly

Amazon goes from free fast delivery to $14.99 within the hour | Fortune
"We saw an opportunity to use our unique operational expertise and delivery network to help make customers' lives a little easier while unlocking even more value for Prime members. The company said customers in more than 2,000 cities, towns and suburban areas can now choose to have orders from its speedy-shipment inventory of 90,000 items delivered in three hours."
"One-hour delivery slots are available in hundreds of places, including major metropolitan areas like Los Angeles, Chicago and Washington, and smaller cities such as Des Moines, Iowa and Boise, Idaho. Prime members will get charged $9.99 for the service, which costs nonmembers $19.99."
"The company has used robotics and artificial intelligence technology to speed up order fulfillment. Regionalizing its U.S. delivery network into eight areas also has helped reduce delivery times. Amazon is testing an ultra-fast service for deliveries in 30 minutes or less."
Amazon has launched faster delivery options for customers in over 2,000 U.S. cities and towns. Three-hour delivery costs $4.99 for Prime members and $14.99 for nonmembers, covering 90,000 items including pantry staples, clothing, medications, and electronics. One-hour delivery is available in major metropolitan areas and smaller cities, priced at $9.99 for Prime members and $19.99 for nonmembers. The service began testing last year and expanded this month. Amazon leverages its operational expertise, delivery network, and technology including robotics and artificial intelligence to enable rapid fulfillment. The company has also regionalized its U.S. delivery network into eight areas to reduce delivery times. Additionally, Amazon is testing an ultra-fast 30-minute delivery service called Amazon Now in select international and U.S. locations.
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