"Amazon is closing the supermarket chain that it spent nearly six years building from scratch. The tech and retail giant said it plans to close its Amazon Fresh stores "to prioritize investment in growth areas," in a company blog post on Tuesday. Amazon has around 60 Fresh stores in the US listed on its website. The company is also shuttering about 15 Amazon Go convenience stores, it said."
""While we've seen encouraging signals in our Amazon-branded physical grocery stores, we haven't yet created a truly distinctive customer experience with the right economic model needed for large-scale expansion," Amazon said in the post. Some of the locations are set to become Whole Foods stores, Amazon said. The closures are the latest pivot for Amazon's grocery business. Despite creating Amazon Fresh, buying Whole Foods, and building its grocery delivery muscle, Amazon's market share is still a fraction of several rivals."
Amazon will close its Amazon Fresh stores and about 15 Amazon Go locations to prioritize investment in growth areas. The company built Amazon Fresh from scratch, opening the first Fresh store in 2020 and the first Amazon Go location to the public in 2018. Around 60 Fresh stores are listed in the US. Some former Amazon Fresh locations will be converted into Whole Foods stores. Amazon cited a lack of a truly distinctive customer experience and an economic model suitable for large-scale expansion. Whole Foods and delivery will be the primary grocery focus for 2026.
Read at Business Insider
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