Another apparel brand is closing all retail stores. It was once a tech bro favorite

"Allbirds shoe brand announced on Wednesday that it will close all of its U.S. stores by the end of February (with the exception of two outlets) and go online, turning to e-commerce instead. It will, however, continue to operate two London-based brick-and-mortar locations. Fast Company has reached out to Allbirds for more details about the locations that will be closing."

""This is an important step for Allbirds, as we drive toward profitable growth under our turnaround strategy," Allbirds CEO Joe Vernachio said in a statement. "We have been opportunistically reducing our brick-and-mortar portfolio over the past two years. By exiting these remaining unprofitable doors, we are taking actions to reduce costs and support the long-term health of the business." Famously dubbed the "world's most comfortable shoes," Allbirds were all the rage in the late 2010s (yes, I had a pair)."

Allbirds will close all U.S. stores by the end of February except two outlets and will shift primarily to e-commerce while continuing two London brick-and-mortar locations. The company framed the move as an effort to drive toward profitable growth, citing opportunistic reductions to its brick-and-mortar portfolio over the past two years and steps to exit remaining unprofitable doors to reduce costs and support long-term business health. Sales and traffic declined as the once-trendy eco-friendly footwear lost popularity and consumers cut spending amid inflation and higher living costs, accelerating a shift to online shopping. Allbirds reported third-quarter 2025 net revenue of $33 million, down 23.3% year over year, and an EPS loss of $2.49, which beat expectations of -$2.64. Shares traded marginally higher midday following the announcement.

Read at Fast Company