"In 1991, there were under three million internet users in the U.S. By 2024 that number grew to 322 million. In 1999, internet sales were about 1/2 of 1% of total retail sales. ChatGPT was launched on November 30, 2022. Within five days it had about one million users. By June 2025, 87 million people in the U.S. had used it."
"With over 85% of the U.S. population having shopped online and the explosion in search using ChatGPT, it seems inevitable that more shopping is going to move over to ChatGPT and other chatbots like Perplexity, Grok, Google Gemini and Microsoft Copilot. Given the growth, the acceleration of shopping with chatbots could be even steeper. The State Of ChatGPT Shopping At the moment, shopping searches using ChatGPT are small, only about 2.2% of all ChatGPT searches according to the National Bureau of Economic Research (NBER)."
"In June 2024, 47% of ChatGPT queries were work-related questions. By June 2025 the usage had changed dramatically and 73% of all queries were non-work-related. The largest uses were for (in order of importance): - Writing - creating, editing, criquing - Practical guidance - how-to, tutoring, health, fitness, beauty - Technical help - software coding, mathematical calculation, analysis - Image creation and analysis"
Internet users grew from under three million in 1991 to 322 million by 2024, while early internet sales in 1999 comprised only 0.5% of retail. ChatGPT launched in November 2022 and reached tens of millions of users within months, with 87 million U.S. users by June 2025 and about 70 million regular users. Chatbot queries grew rapidly, with a 70% increase in queries in early 2025. Shopping searches on ChatGPT remain a small share (estimates range from 2.2% to over 9%), though usage patterns shifted from work-related queries to predominantly non-work queries. ChatGPT currently supports shopping research but not direct purchases.
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