""Our customers are generally older, retired ladies with time and disposable income. We don't compete on price; we deliver exceptional products at the higher end of the market. The strategy pivot went after a much broader audience, and in my eyes, we had no right to win there.""
"Crafter's Companion returned to profitability in May under Davies's renewed leadership, marking a significant recovery after entering administration and being sold."
Sara Davies is boosting her investment in Crafter's Companion following Maven Capital Partners' acquisition of a majority shareholding. Davies founded the crafting supplies company 20 years ago, growing it to a value of over £25 million. After temporary administration, the business returned to profitability under her leadership in May. She is stepping down as CEO, passing day-to-day operations to Diane Sharp. The company plans to open a US warehouse soon as part of its strategic expansion and refocus on its original customer base and product development.
Read at Business Matters
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