"A lot [more] of them decided to actually open that wallet the day of Black Friday, compared to last year,"
"At a national level, the traffic we're seeing doesn't suggest that mall traffic was record-breaking overall this Black Friday,"
Many malls recorded higher Black Friday traffic, with some locations reporting record attendance. Consumers who shopped in stores between Thanksgiving Day and Cyber Monday rose 3% year over year to 129.5 million, while online shoppers during the same period increased 9%, also reaching 129.5 million. Placer.ai measured Black Friday increases: indoor malls up 3.1%, open-air malls up 1.7%, and outlet malls up 0.2%, though weekly comparisons showed declines across mall types. RetailNext measured in-store visits slightly down year over year, with in-store foot traffic down 3.6% on Black Friday and down 5.3% on Black Friday and Saturday. Differences in measurement methods created mixed signals, and many shoppers still value the in-person Black Friday experience.
Read at Modern Retail
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