"Noticed that there is now a 'web mentions' section showing on store page URLs for eCommerce sites. Mostly just linking to comments made by people on social media and Reddit. Only shows if you're located in the US."
"Web mentions shows what people are saying about the retailer on sites like Reddit and other social platforms, whereas reviews are reviews left on Google."
Google is experimenting with a new 'web mentions' section on eCommerce retailer store pages. This feature aggregates mentions and comments from social platforms like Reddit and other social media sites, displaying them separately from traditional Google reviews. The web mentions section links directly to these social conversations, providing customers with additional perspectives beyond formal reviews. Currently, this feature appears to be in limited testing and is only visible to users in the United States. The distinction between web mentions and reviews allows customers to see both curated review content and organic social media discussions about retailers.
#google-search-features #social-media-integration #retailer-store-pages #user-generated-content #search-testing
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