"Eric Bandholz: Give us an overview of what you do. Sean Larkin: I'm CEO and founder of Fueled, a customer data platform for ecommerce. We help brands strengthen the data signals sent to advertising and marketing platforms such as Meta to improve tracking and performance. Our team collaborates with companies such as Built Basics, Dr. Squatch, and Oats Overnight, ensuring accurate pixel data and confidence in their marketing metrics."
"Francesco Gatti: I'm CEO and co-founder of Opensend. We help brands identify site visitors who haven't provided contact information. This includes new users who show sufficient engagement for retargeting and returning shoppers browsing on different devices or browsers. Our technology links these sessions, enabling brands and platforms such as Klaviyo and Shopify to distinguish between returning visitors and new ones."
Fueled is a customer data platform for ecommerce that strengthens data signals sent to advertising and marketing platforms like Meta to improve tracking and performance. The Fueled team ensures accurate pixel data and confidence in marketing metrics for brands such as Built Basics, Dr. Squatch, and Oats Overnight. Opensend identifies site visitors who have not provided contact information by linking sessions across devices and browsers, enabling platforms like Klaviyo and Shopify to distinguish returning from new visitors. Opensend offers a persona tool that segments customers by demographics and behavior, integrates with email platforms, and supports re-identification to maximize ad spend across roughly 1,000 brands.
#customer-data-platform #visitor-re-identification #privacy-preserving-personalization #ecommerce-marketing
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