"Phia searches the web to help users compare the price of fashion items. It's a mobile app and browser extension that's essentially "Google flights for fashion," as the company bills itself. "As we think about what the future of fashion is going to be like five years ago now, it's all going to be about making access a lot easier to things that people haven't had access to before," Gates told TechCrunch."
"Phia has now rolled out a new and improved search on the app that looks across more than 300 million fashion items, Kianni said. The goal is to make the e-commerce shopping experience seamless - a place where customers can see everything they've previously bought or searched for, and to find new items that would be of interest. Gates and Kianni met two years ago and started working on the app just around a year after they met."
Phia is a shopping app and browser extension founded by Phoebe Gates and Sophia Kianni that searches the web to compare fashion item prices. The app aggregates over 300 million fashion items and offers a unified view of past purchases and searches to surface relevant new items. Phia launched in April and reports around 500,000 users. The company raised an $8 million seed round led by Kleiner Perkins, with investors including Kris Jenner and Hailey Bieber. The founders began with a desktop Chrome extension focused on second-hand alternatives, then pivoted to mobile after user feedback favored instant price checks.
Read at TechCrunch
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