"Unfortunately, some recent visitors to Las Vegas learned that a few local retail establishments appeared to be making use of dynamic pricing - meaning that the cost of certain foods, drinks and toiletries fluctuated depending on the demand for them.Dynamic pricing isn't a new concept; airlines and hotels have used it for years, and a CBS News report from 2016 noted its growing popularity in bars and restaurants. It's even become a political issue in advance of the 2026 World Cup."
"Mark Tremblay, an assistant professor of economics at the University of Nevada Las Vegas, saw a connection between casinos using dynamic pricing for room rates and rolling them out elsewhere in the business. "It is clear that this is a trend we will see moving forward as physical stores begin to use digital price tags more frequently," Tremblay told the Review-Journal. Unfortunately for people looking to pay consistent amounts for certain products, dynamic pricing has made its way into more and more parts of life."
Dynamic pricing has appeared in Las Vegas hotel shops, causing identical items to sell for different amounts depending on demand. Examples include sunscreen at Mandalay Bay rising on a Friday afternoon and bottled water at the Bellagio costing a dollar more during monitored Friday periods. Dynamic pricing has long been used by airlines and hotels and has spread to bars, restaurants, and online sellers. Casinos' use of variable room rates is linked to broader rollouts across other retail operations as physical stores adopt digital price tags. Major retailers have implemented digital tags while denying dynamic pricing practices.
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