""We're standing up for our customers and everyone else who sees no rhyme or reason for paying a premium to save""
""Amazon's Prime Day may look like a Black Friday-style sales promotion, but it's not: it's something much bigger,""
"'Prime Day'"
TV scenes of Black Friday showed carnage and shoppers wrestled for goods while UK retailers such as Tesco, Curry's, John Lewis and Argos recorded around £850m in sales. Alibaba's Singles Day topped over $9bn, prompting Amazon to pursue a larger share of the US's $2.4bn Black Friday market. Amazon announced the creation of 'Prime Day', scheduled for 15 July, offering thousands of discounted items exclusively to Prime members to recruit sign-ups. eBay and Walmart planned competing July promotions, with Walmart launching 2,000 online-exclusive rollbacks and criticizing Prime's $100 annual fee. Time-limited, heavily marketed discounts can yield substantial rewards.
Read at The Drum
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