"The study also reflects the wider pressures facing UK households. Some 85 per cent of British consumers said they were already feeling the seasonal strain amid the ongoing cost-of-living squeeze. Yet most intend to maintain or increase their spending compared with last year, with three-quarters planning to give more or spend at least the same in 2025. Encouragingly for physical retail, 55 per cent of shoppers said they still plan to visit the high street for at least part of their Christmas shopping."
"Adoption of AI-led shopping is strongest among younger generations, with nearly nine in ten Gen Z and Millennials planning to use the technology, though more than half of Baby Boomers are also open to trying it. For retailers, Coveo's findings send a clear signal: consumers are not only ready for generative AI shopping tools, they are actively seeking them out. Those who fail to embrace the technology risk missing a major opportunity to ease shopper stress, build loyalty and boost holiday sales."
"Britain's festive shopping habits are undergoing a technological transformation, with new research showing that more than seven in ten consumers will use generative AI to help choose Christmas presents this year. The sharp rise-from just 31 per cent in 2024 to 71 per cent in 2025-highlights how quickly AI is being woven into everyday retail decisions, from gift inspiration to budget management."
More than seven in ten consumers will use generative AI to choose Christmas presents in 2025, up from 31 per cent in 2024. Responses from 6,000 consumers across the UK, US, Australia and New Zealand indicate expectations that AI will compare products, suggest budget-friendly options and recommend personalised gifts. Eighty-five per cent of British consumers report seasonal strain from the ongoing cost-of-living squeeze, yet most plan to maintain or increase holiday spending, with three-quarters planning to give more or spend at least the same in 2025. Fifty-five per cent still plan to visit the high street for part of their shopping. Adoption is strongest among Gen Z and Millennials, with more than half of Baby Boomers open to trying AI tools.
Read at Business Matters
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