Packaging Innovations in CPG: Boxed Water's Impact on Shelf Appeal and Sales - Food & Beverage Magazine
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Packaging Innovations in CPG: Boxed Water's Impact on Shelf Appeal and Sales - Food & Beverage Magazine
"Boxed Water's packaging, made of 92% renewable materials, and its minimalist design capture the attention of environmentally conscious shoppers in a crowded beverage market."
"The partnership with Elopak utilizes specialized aseptic carton technology, enhancing shelf life and reducing energy consumption in logistics and retail."
Boxed Water Is Better has revolutionized beverage packaging by using plant-based cartons made of 92% renewable materials and employing a minimalist aesthetic to attract eco-conscious consumers. Founded in 2009, it shifted away from traditional plastic bottles and has become a prominent conversation starter in sustainable packaging. Key innovations include sustainable sourcing with FSC-certified paperboard and a partnership with Elopak to enhance shelf life and logistics efficiency. This approach has allowed Boxed Water to stand out in a crowded beverage marketplace, proving that innovative packaging can drive significant business success.
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