"Pastels are making their debut in a lot of stores - reminiscent of last year's "pinkoween" explosion. But this year, retailers are officially responsible for rebranding celebrations as "pastelween," as far as we're concerned, with the calming hues taking over the Halloween aisles. Lavender, peach, and light pink and blue shades are making strong appearances, and we're all about ushering in this softer, lighter season of Halloween decor."
"We independently select these products-if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing. When you think of Halloween decor colors, I bet you go straight to black and orange. We all do. But if you're not looking to splash such bold hues all over your home, you can still get in the holiday spirit this year."
Pastel hues such as lavender, peach, light pink, and blue are replacing traditional black and orange across Halloween merchandise. Retailers have embraced the trend and coined terms like "pastelween" and "pinkoween" to describe the softer aesthetic. Calming colors appear in a wide range of products at multiple price points, from inexpensive novelty items to plush decor. Affordable examples include a $7 pink skeleton at Five Below and a $10 purple pumpkin pillow at Target. The pastel approach offers a gentler, lighter seasonal look for people who want Halloween ambiance without bold or dark color schemes.
Read at Apartment Therapy
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