Pinterest Gives Shoppers More Purchase Options From Pins

"With one tap from an ad, shoppers can immediately view retailer options, allowing them to choose their preferred retailer and add the item to their cart for purchase. This gives shoppers the choice and convenience they expect, while brands gain higher-quality engagement from people ready to act. Advertisers gain transparent signals such as Purchase Intent Clicks, and Purchase Intent Value to understand the impact of every dollar without needing to track on retailer‑owned sites. And it's effective."

"Pinterest's native, no-fee option for advertisers makes it simple to launch where-to-buy links directly through the Pinterest Ads Manager and helps connect shoppers to more than 3,000 retailers across 165,000 stores. For brands with existing MikMak relationships, our integration brings a richer, analytics-driven experience, embedding MikMak's where-to-buy technology into Pinterest Ads Manager at no additional cost to MikMak brand partners."

Pinterest is rolling out native where-to-buy links that let shoppers view retailer options with one tap, choose a retailer, and add the item to cart for purchase. Advertisers receive transparent signals such as Purchase Intent Clicks and Purchase Intent Value to measure impact without tracking on retailer sites. Early testing showed higher user engagement and stronger performance than campaigns using external where-to-buy landing pages. The feature connects shoppers to over 3,000 retailers across 165,000 stores and can be launched through Pinterest Ads Manager at no fee. MikMak integration embeds additional analytics-driven where-to-buy functionality for existing partners at no extra cost.

Read at Social Media Today