"Key stat: Collectible marketplace Popmart.com, supplier of the infamous Labubu doll, saw 2.7 million US visitors in June 2025, almost quadruple the number of visitors in March 2025, according to a September 2025 report from Comscore. Beyond the chart: Macy's site was the top fashion ecommerce website that received traffic from ChatGPT in June 2025, followed by Nordstrom's site and Lulu's site, according to data from Similarweb."
"Over half (53%) of US consumers who use genAI for select shopping tasks use it to conduct research, according to an August 2025 survey from Adobe Digital Insights. Use this chart: Marketers can use this chart to consider using some of Pop Mart's ecommerce tactics, like using gamified product drops or limited-time events to spike interest, optimizing for mobile-first UX, and tapping into the "surprise & delight" factor to create repeat traffic and word-of-mouth momentum."
Popmart.com attracted 2.7 million US visitors in June 2025, almost quadrupling March 2025 traffic per a September 2025 Comscore report. Macy's was the top fashion ecommerce site receiving traffic from ChatGPT in June 2025, followed by Nordstrom and Lulu according to Similarweb data. Over half (53%) of US consumers who use generative AI for select shopping tasks use it to conduct research per an August 2025 Adobe Digital Insights survey. Marketers can emulate Pop Mart tactics by employing gamified product drops, limited-time events, mobile-first UX, and surprise & delight strategies to drive repeat traffic and word-of-mouth.
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