"Speaking at the Fast Company Innovation Festival on Tuesday, Sephora President and CEO Artemis Patrick announced the launch of My Sephora storefront, which allows creators and influencers to curate their own shoppable Sephora.com storefront. Patrick said the retailer was inspired to create the platform after receiving 14,000 applications this past year for its content creation program, Sephora Squad, which can only accept 50 annually. The platform, currently in alpha, is set to debut next month, she said."
"Condé Nast's new offering, Vette, also announced this week, allows influencers to operate their own online storefronts filled with products they picked. The platform will use "AI-powered merchandising and marketing tools," the company said in a statement, which includes recommendations for inventory creators can add to their storefronts, per Vogue Business. Vette, set to launch in early 2026, will use a revenue share model with creators and brands."
"The new platforms are both efforts to get in on the nearly $16 billion affiliate marketing space, competing with major players like LTK -used by 40 million monthly shoppers and bringing in $5 billion in annual consumer sales, according to the company-and ShopMy, which scored $77.5 million in funding this year led by investors that previously backed Shopify and Rent the Runway."
Sephora is launching My Sephora storefront, a creator-led feature that allows influencers to curate shoppable Sephora.com storefronts. The platform entered alpha and is scheduled to debut next month. The initiative followed 14,000 applications to Sephora Squad, which accepts 50 creators annually. Condé Nast is developing Vette, an influencer storefront product using AI-powered merchandising and marketing tools to recommend inventory and optimize storefronts. Vette will launch in early 2026 and employ a revenue-share model with creators and brands. Both platforms target the nearly $16 billion affiliate marketing space and allow consumers to checkout directly on the platforms.
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