"Beloved beauty retailer Sephora has just leveled up with a new affiliate marketing platform that intends to empower creators while offering clients a smoother shopping and browsing experience online. The innovative new program allows creators to get paid for product recommendations, and gives customers quality beauty product recommendations from people they trust. Called My Sephora Storefront, the creator-powered affiliate platform could be a game-changer for influencers and Sephora customers alike."
"According to a release shared on the Sephora Newsroom, My Sephora Storefront allows influencers in the United States to build shoppable digital storefronts and share curated product recommendations with their followers. The platform, which seamlessly integrates with both Sephora.com and the Sephora app, was built in partnership with leading tech company Motom. Motom specializes in creator commerce affiliate programs. Sephora created My Sephora Storefront as part of their creator strategy efforts as well as to "reinforce" their leadership in the creator commerce space."
My Sephora Storefront is a creator-powered affiliate platform that allows influencers in the United States to build shoppable digital storefronts and share curated product recommendations with followers. The platform integrates with Sephora.com and the Sephora app and was developed in partnership with Motom, a company specializing in creator commerce affiliate programs. Creators can earn payments for product recommendations while customers receive curated, trusted beauty suggestions. The program advances Sephora’s creator strategy and aims to strengthen leadership in creator commerce. An estimated 50 percent of global beauty sales are driven by social and e-commerce, reinforcing the business case for creator-led retail.
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