"From a growth standpoint, subscriptions have been a major win. At our lowest point, we had roughly 1,500 subscriptions. We made a focused effort to rebuild, and recently we surpassed 11,000 active subscriptions. Hitting 10,000-plus gives us predictable revenue and long-term stability. Churn has remained low, and we're still adding members weekly, which is encouraging."
"Another big win was finding the right fulfillment partner. After two moves - including one near our manufacturer that didn't work out - we landed on a small Austin-based provider. The staff offers white-glove service, takes responsibility when issues arise, and aligns with the customer experience we want to deliver. Plus, being local helps. We can visit, meet the team, and fine-tune packaging and shipping costs."
Beardbrand returned to profitability in 2025 after losses in 2023 and 2024. Conservative financial discipline before the downturn enabled survival and staff support through rapid market changes. Subscription growth drove stability, increasing from roughly 1,500 to over 11,000 active subscriptions, creating predictable revenue with low churn. A small Austin-based fulfillment partner provided white-glove service, accountability, and local access to optimize packaging and shipping. Manufacturing partnerships improved by finding appropriately sized suppliers, including one discovered through the podcast. The recap emphasizes evaluating time, energy, and attention to ensure alignment with desired life priorities.
Read at Practical Ecommerce
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