Thrifting is still big business, according to Pinterest

"Gen Z are driving the trend, now accounting for more than half of Pinterest users. With their well-documented love for thrift and vintage finds, searches for "dream thrift finds" are up 550%, while searches for "vintage autumn aesthetic" are up 1,074%. Just as Pinterest's male audience is booming, they are also embracing the trend. Searches for "secondhand outfits for men" have jumped 31%."

"Specifically they have their eye on vintage watches: searches for "vintage luxury watch" jumped by 82% and "best luxury watches for men" are up by 55%. The data backs this up. The global secondhand market is set to reach $367 billion by 2029, according to ThredUp's 2025 Resale Report. A recent report by EY found that the global secondhand apparel market is growing three times faster than the overall apparel industry, with 36% of consumers buying secondhand more than ever."

"It's not just clothes people are looking for. Searches for "secondhand kitchens" and "secondhand decor" have also skyrocketed by 1,012% and 283%, respectively. At a time where tariffs are expected to increase the price of goods and skyrocketing costs of living have consumers seeking out a good deal, it's unsurprising that a renewed focus on thrifting is one way consumers are indulging their shopping habit without breaking the bank."

Pinterest surveyed users from January to March 2025 and found secondhand shopping dominating fashion and home decor as fall approaches. Gen Z now accounts for more than half of Pinterest users and drives thrift and vintage searches, with "dream thrift finds" up 550% and "vintage autumn aesthetic" up 1,074%. Male Pinterest users are increasingly searching for secondhand outfits, up 31%, and for vintage luxury watches, with related searches up 82% and 55%. Industry data project the global secondhand market to reach $367 billion by 2029, and secondhand apparel is growing three times faster than the overall apparel market. Searches for secondhand kitchens and decor rose sharply, and Pinterest is launching a Thrift Shop feature that curates vintage and thrift items and lets users build wishlists.

Read at Fast Company