"The first and only buying conversation for some consumers might soon be between two digital entities: the consumer's shopping agent and a vendor's systems. Artificial intelligence agents-autonomous systems that act on behalf of users, from research to purchase-are rapidly reshaping how people discover, evaluate, and buy products. In agent-to-agent (A2A) commerce, features such as Amazon's "Buy for Me" are already automating large chunks of the customer journey."
"Artificial intelligence agents-autonomous systems that act on behalf of users, from research to purchase-are rapidly reshaping how people discover, evaluate, and buy products. In agent-to-agent (A2A) commerce, features such as Amazon's "Buy for Me" are already automating large chunks of the customer journey. Perplexity, ChatGPT, and Gemini are crawling vendor sites, reviewing options, and recommending products. In addition, payment processors and credit card companies are embedding payment services to secure their position in agentic commerce."
Autonomous AI agents are taking over shopping tasks by researching options, evaluating products, and completing purchases on behalf of consumers. Agent-to-agent (A2A) commerce enables a consumer's shopping agent to interact directly with vendor systems, reducing or eliminating human involvement in buying conversations. Features like Amazon's "Buy for Me" automate large portions of the customer journey. Search-oriented agents such as Perplexity, ChatGPT, and Gemini crawl vendor sites, review options, and recommend products. Payment processors and credit card companies are integrating payment services to participate and secure their roles within emerging agentic commerce ecosystems.
Read at Harvard Business Review
Unable to calculate read time
Collection
[
|
...
]