"Axeptio, a renowned consent management platform (CMP) used by brands worldwide, and TAGGRS, the premium Netherlands-based server-side solution, have announced a new partnership to empower marketing teams and give brands a reliable, high-performance, and fully compliant tracking environment that meets international privacy regulations. This partnership is a further step in Axeptio's expansion in the Dutch market, coming just weeks after acquiring CookieCode, a Netherlands-based solution known for its strong network of agency partners across Northern Europ e."
"TAGGRS' technology, with global server coverage and the option to choose a fully EU-hosted and EU-owned infrastructure through its sub-processor UpCloud, offers a fast, secure deployment on a first-party subdomain - defending against many of these blockers while staying fully aligned with GDPR regulations. Its advanced features, such as direct Google API access for automatic set-up, a Template Gallery for easier tagging management, and Entri for automatic DNS configuration, dramatically reduce the time and complexity needed to go live."
Axeptio and TAGGRS formed a partnership to provide marketing teams with reliable, high-performance, and fully compliant tracking that meets international privacy regulations. The partnership follows Axeptio's expansion into the Dutch market after acquiring CookieCode. Server-side tracking is presented as a key method to restore data quality affected by browser restrictions and ad-blocking tools, helping marketers regain control of data-collection architecture and maximize campaign performance. TAGGRS delivers global server coverage with an option for fully EU-hosted and EU-owned infrastructure via UpCloud, first-party subdomain deployment, direct Google API access, a Template Gallery, and Entri for automatic DNS configuration. Axeptio's CMP emphasizes compliance, technical performance, customization, brandability, and smooth integration, turning the consent step into a seamless part of the customer experience.
#server-side-tracking #consent-management-platform #gdpr-compliance #data-quality #marketing-performance
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