Oakland is considering converting several billboards to digital formats, which could mitigate its budget deficit. City Council Member Noel Gallo highlighted that Becker Boards is prepared to contribute $2.3 million for this transition. If the council votes in favor, it may lead to annual revenues of about $1 million, ultimately totaling $35 million. Notably, these funds are allocated to local nonprofits, supporting community efforts while promoting local events through the billboards, thus benefiting Oakland's economy and visibility.
The city council is set to vote on converting billboards to digital ads, potentially generating $35 million over time to alleviate the budget deficit.
The revenue from the new billboards is earmarked for nonprofits, ensuring community support while helping balance Oakland's budget.
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