"The imminent ban on shirt advertising from gambling companies is having a significant impact on all clubs' commercial returns, other than those in the big six, with an executive at one club telling the Guardian that the collective loss of income from shirt deals could be as high as 80m next season."
"Of the 10 top-flight clubs with gambling sponsors this season only Bournemouth have announced a replacement, with the club's stadium sponsor Vitality moving on to the shirt in a cut-price deal that is likely to be replicated elsewhere."
"Both clubs are understood to have accepted reductions of around 50% from their existing deals with bj88 and Hollywood Bets respectively, with the new contracts worth between 4m and 5m a year, in a decline that is indicative of the state of the market."
Nine Premier League clubs have not secured front-of-shirt commercial deals for the upcoming season, raising concerns about starting without sponsors. The ban on gambling company advertising significantly impacts clubs' commercial returns, with potential income loss estimated at 80 million. Only Bournemouth has announced a replacement sponsor, while Brentford is close to a deal with Indeed. Clubs are accepting substantial reductions in sponsorship values, with Everton and Fulham negotiating for increased deals with CMC Markets, indicating a challenging market environment for sponsorships.
Read at www.theguardian.com
Unable to calculate read time
Collection
[
|
...
]