R360's planned breakaway league targeting top rugby players is viewed skeptically by TNT Sports' management and Premiership Rugby executives. They argue there is little commercial viability in the proposal, with significant questions about revenue growth. R360 aims to create a franchise model with 12 teams across 16 venues, promising lucrative contracts to entice players. Yet, joining the league would jeopardize players' eligibility for England, complicating the existing rugby structure. Despite R360’s ambitions, many insiders remain skeptical about its potential to disrupt the current rugby ecosystem, which continues to see audience growth.
I've been involved in sport for 25 years. I can't tell you how many of these PowerPoint presentations have come across my desk with people who were absolutely certain that what they had on that page was going to be the new thing.
The media industry is going through a massive generational change. So if these folks believe that they are going to grow the revenue by putting this thing on, I think they're delusional.
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