Last season, Premier League viewing figures on Sky Sports decreased by 10%, attributed to a lack of drama in both the title race and relegation. Audiences for TNT Sports also fell by 17%. Despite record viewership in previous seasons, the last six weeks saw a notable drop as the outcomes became predictable. The new EFL deal offering more live games may have contributed to the decline. Upcoming seasons promise more matches under a new broadcasting deal, although piracy issues are escalating, challenging the financial sustainability of broadcasting sports.
The drop in viewing figures is attributed to a lack of jeopardy in the title race and relegation, leading to a 10% decrease in audience on Sky Sports.
The competitive landscape of broadcasting has changed, with viewers offered more options, particularly due to Sky's new EFL deal presenting over 1,000 games.
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