Sky's Premier League viewing figures drop 10%
Briefly

Last season, Premier League viewing figures on Sky Sports decreased by 10%, attributed to a lack of drama in both the title race and relegation. Audiences for TNT Sports also fell by 17%. Despite record viewership in previous seasons, the last six weeks saw a notable drop as the outcomes became predictable. The new EFL deal offering more live games may have contributed to the decline. Upcoming seasons promise more matches under a new broadcasting deal, although piracy issues are escalating, challenging the financial sustainability of broadcasting sports.
The drop in viewing figures is attributed to a lack of jeopardy in the title race and relegation, leading to a 10% decrease in audience on Sky Sports.
The competitive landscape of broadcasting has changed, with viewers offered more options, particularly due to Sky's new EFL deal presenting over 1,000 games.
Read at www.bbc.com
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