"The promotional Rising Dragon high-altitude show involved long stretches of choreographed pyrotechnics and coloured smoke along snow-topped Himalayan ridgelines in the Tibetan region of Shigatse. The Canadian company, part-owned by China's Anta Group, had partnered with a Chinese artist, Cai Guo-Qiang, who oversaw similar shows for the 2008 Beijing Olympics. The organisers said the display used biodegradable, environmentally friendly materials, that all stock herds had been relocated and wildlife had been coaxed away with salt bricks."
"It said the project had passed tests in line with those set by the 2022 Beijing Winter Olympics and abided by pollution management standards equivalent to those in Japan and Europe. But videos of the display posted online by the brand were met with a barrage of criticism, accusing the brand of acting against its environmentally aware image and calling for boycotts."
Arc'teryx staged the Rising Dragon high-altitude fireworks show along snow-topped Himalayan ridgelines in Tibet's Shigatse region, partnering with artist Cai Guo-Qiang. Organisers said the display used biodegradable, environmentally friendly materials, relocated all stock herds and coaxed wildlife away with salt bricks. The project reportedly passed tests aligned with the 2022 Beijing Winter Olympics and met pollution management standards equivalent to those in Japan and Europe. Videos posted online generated widespread criticism accusing the brand of contradicting its environmental image and prompting calls for boycotts. Arc'teryx and Cai issued apologies, and the company said the display was out of line with its commitment to outdoor spaces and would be addressed with the local artist and China team.
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