Adidas has cautioned that the tariffs put in place by President Trump could lead to increased sneaker prices in the U.S. market. CEO Bjørn Gulden highlighted that the company's heavy reliance on imports means that increased tariffs would inevitably raise costs for all products sold in the U.S. The company's first-quarter earnings reflected strong growth, but uncertainty surrounding tariffs could hinder future performance. Other major brands are also preparing for price hikes due to similar conditions, drawing attention to the broader implications of trade policy on U.S. consumers and businesses.
Adidas warns that Trump's tariffs could increase U.S. sneaker prices as the company relies on imports, affecting their business outlook amid ongoing trade uncertainties.
CEO Bjørn Gulden stated, 'the uncertainty regarding the US tariffs has...put a stop to...increasing our outlook for the full year both for revenues and operating profit.'
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