Amazon is reviving its annual Prime Day in July, but high consumer demand may be affected by impending tariffs that could raise product prices. To illustrate this impact, Amazon plans to display tariff costs alongside product prices. This decision sparked backlash from the White House, which condemned it as a politicized move. Some sellers are already reconsidering their participation, with reports of diminished discounts. Despite uncertainties, Prime Day typically helps boost sales during a slower retail period, showcasing deals across various categories and reaching more global markets.
Amazon is set to revive Prime Day in July, though consumer participation may decline due to potential tariffs increasing product costs, as indicated by the company.
This year's Prime Day is poised to address more than 35 categories of products, but the impact of tariffs could lead to fewer discounts as sellers reevaluate their offerings.
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