President Trump's ongoing trade war is impacting global small businesses, particularly pushing Canadian apparel brand Anian to focus on European markets. Founder Paul Long explains that uncertainty with US trade policies is causing logistical issues, pushing his company to rethink its expansion plans. The firm, which primarily sources materials from Europe and sells both domestically and to regions in the US, is now prioritizing the UK and EU due to a more stable trade environment, highlighting that strategies may shift based on international relationships.
"The United States is very self-focused. A lot of the American public can forget that there are also other massive countries and massive economies out there that are just as happy to work with each other."
"What this has done is it has made us take the gas pedal off our US expansion and start looking at our UK and EU expansion."
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