Amazon continues to invest in Project Kuiper, its satellite internet initiative, amidst significant cost reductions across the company, including the termination of 27,000 jobs. This decision signals confidence in the project’s long-term financial potential, drawing comparisons to SpaceX's Starlink. Analysts predict considerable revenue growth for Starlink, suggesting Kuiper could yield similar rewards. The focus on Kuiper also reflects Amazon's desire for strategic autonomy in the competitive satellite market, particularly regarding its rivalry with Elon Musk's enterprises, highlighting both financial and strategic motivations behind its continued investment.
Instead, Kuiper survived the purge - while others, like an AR headset for business meetings, were cut - and plowed ahead.
If there's any blueprint for Kuiper's financial upside, it's Starlink. SpaceX's satellite internet venture has rocketed ahead in recent years.
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