Nissan's hopeful turnaround plan, discussed during my visit to their headquarters, faced sudden turmoil when tariff news broke. The planned debut of hybrids and a new EV would likely be hindered by the U.S. tariffs on imported cars, affecting the production of essential vehicles such as the Leaf crossover and redesigned Sentra. For years, Nissan chased high sales numbers without focusing on sustainable practices, which has hindered their market visibility and product relevance. This recent development poses a significant risk to the company just as they aimed to revitalize their image and engineer a comeback in the EV space.
Nissan's leadership prioritized sales growth over sustainability, leaving the company with outdated products and an unappealing image, resulting in dwindling performance.
Just as Nissan was optimistic about its turnaround plans, new tariffs were announced that threatened their hybrid and EV launches, adding uncertainty.
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