"The acquisition is small in isolation but revealing in what it says about where vertical software for food distribution is heading. Pepper and Alima were built on the same premise: that independent food distributors, who collectively account for more than two-thirds of food distribution in North America and handle over $1.4 trillion in annual sales, are woefully underserved by technology."
"Alima, founded in 2021, tackled the problem from the Latin American side, where the gap is even wider. More than 85 per cent of B2B food suppliers and distributors in the region lack digital sales capabilities, according to the company's own estimates."
Pepper, a technology platform for independent food distributors, has acquired Alima, a startup focused on ordering software for small distributors in Latin America. This acquisition integrates Alima's cofounders into Pepper's leadership, enhancing its AI-driven product content and data infrastructure. Jorge Vizcayno will lead the product content platform, while Blanca Espinosa will manage customer implementation. The deal highlights the shared vision of both companies to serve the underserved independent food distribution sector, which represents a significant portion of North America's food distribution market.
Read at TNW | Corporates-Innovation
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