"The U.S. remains the most critical market for smart rings, accounting for about 2.6 million units sold in 2025, roughly 60% of the global total of 4.4 million units."
"Ultrahuman's U.S. market share rose from 11.5% in 2024 to 24.6% by Q2 2025, before falling to low single digits by the end of the year as the restrictions took effect."
"The U.S. previously accounted for as much as 50% of Ultrahuman's revenue at its peak, though that share has since declined as the company expanded in Europe and Asia."
"Kumar downplayed the competitive impact, stating Ultrahuman's absence gave rivals only a 'three-month advantage' and that the company expects to regain lost ground quickly."
Ultrahuman, a Bengaluru-based health-tech startup, is working to revive its U.S. business following approval for its Ring Pro. The approval comes after import restrictions that cost Ultrahuman up to $50 million in sales. The U.S. market is crucial, accounting for 60% of global smart ring sales. Ultrahuman's market share fell sharply during the restrictions, while Oura's dominance increased significantly. Despite the challenges, Ultrahuman plans to ramp up its U.S. rollout and expects to regain lost market share quickly.
Read at TechCrunch
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