"Barcelona recorded the biggest absolute increase in revenue over the last financial year. The main driver behind this surge was the first full year of the club's renewed partnership with Nike. While most clubs in the top 25 saw an average rise of 6% in technical supplier income, Barcelona experienced the most dramatic jump in the entire ranking."
"Barcelona leads Europe with €277 million generated from shirt sales and merchandising. That figure places them comfortably ahead of Real Madrid (€231 million) and Bayern Munich (€189 million). Manchester United, Arsenal, Liverpool, Tottenham, Galatasaray, Chelsea, PSG and Manchester City all trail behind."
"Barcelona's commercial strength has not faded even in the post-Messi era. In fact, it has only grown, and much of that appeal is linked to the rise of Lamine Yamal, now wearing the iconic number 10 shirt. The young star, developed at La Masia, has quickly become a global attraction."
UEFA's 2025 European Club Finance and Investment Landscape report reveals Barcelona achieved the largest absolute increase in shirt sales and merchandising revenue among Europe's top clubs. The surge was primarily driven by the club's first full year under its renewed Nike partnership. Barcelona now generates €277 million from these revenue streams, significantly ahead of Real Madrid (€231 million) and Bayern Munich (€189 million). The club's commercial strength has grown despite the post-Messi era, with young academy product Lamine Yamal emerging as a global attraction. Barcelona's youth-focused model continues resonating with supporters, demonstrating sustained commercial appeal through identity-driven development rather than expensive marquee signings.
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Read at Barca Universal
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