""Our first collection with Dôen set a new bar for how a collaboration can infuse a fresh perspective into Gap essentials, creating covetable pieces that left our customers wanting more.""
""The sisters' collaboration with Gap builds on bestsellers from the collection drop last year, including eyelet maxi dresses in new iterations, with different colorways and mini dress options.""
Gap and Dôen are collaborating for a second collection inspired by California vintage styles, including their first menswear line. The 38-piece launch on May 2 features approachable pricing and builds on last year's successful collection, which sold out quickly. The new range continues popular elements like eyelet maxi dresses and incorporates nautical themes with red, white, and navy colors. The collection also includes gingham and collegiate prep motifs. Mark Breitbard, CEO of Gap, expresses high expectations based on prior success and customer demand.
Read at Fast Company
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