"While Chloe Zhao's Hamnet has been nominated for eight Academy Awards including best picture, for many it's a tiny silver hoop earring worn by Paul Mescal in his portrayal of William Shakespeare that steals the show. Worn in his left ear lobe, the barely-there hoop has people fixated online. Begging my boyfriend to get a tiny hoop earring too, reads one post dedicated to the accessory. I cried for over half of Hamnet, but Paul Mescal's slutty little earring made me feel conflicted, reads another."
"Now the so-called Mescal effect seems to be coming for lobes. The search platform Lyst reports a 7% increase in demand for men's earrings quarter on quarter. Meanwhile, a spokesperson for the jewellery brand and piercing studio Astrid & Miyu says over half of male purchases are now for piercing services with key placements including the lower lobe and tragus"
Paul Mescal's small silver hoop earring in Hamnet has captured online attention and prompted social posts reacting emotionally and imitatively. Mescal previously influenced trends with a thin silver chain and short shorts from Normal People. The so-called Mescal effect correlates with increased search demand for men's earrings; Lyst reports a 7% quarter-on-quarter rise. Astrid & Miyu reports over half of male purchases now include piercing services, with key placements at the lower lobe and tragus. Huggies and single hoop earrings have become top revenue categories for men. The costume choice was deliberate, supported by historical precedents of men wearing earrings in the Elizabethan period.
Read at www.theguardian.com
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