Chanel’s Atelier Beauté Chanel, located in New York City's Soho, has permanently closed after six years of operation. This innovative space, which opened in January 2019, provided unique beauty sampling experiences, along with makeup services and personalized consultations for skincare and fragrance. The Atelier's closure has been met with disappointment by beauty influencers and shoppers alike, who took to social media to express their feelings. Moving forward, Chanel plans to integrate the innovative services previously offered at the Atelier into its existing fragrance and beauty boutiques, while maintaining its other locations, including one in Williamsburg and the Maison de Beauté in Paris.
Six years after its debut in New York City's Soho, Chanel's Atelier Beauté Chanel has permanently closed, with a focus on integrating its services into existing boutiques.
Influencers and beauty shoppers have expressed their sadness on social media, particularly via TikTok, as they document the final months of the Atelier's operation.
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