Chanel's first show under new designer Matthieu Blazy marked a fresh take on classic glamour, set in the opulent Villa d'Este. The collection featured luxurious resort fashion, emphasizing the theme of life in a grand hotel. With a focus on holiday glamour, models showcased pieces like bathrobe-style coats and vibrant tweed suits, designed for leisure and elegance. The event attracted high-profile attendees, reflecting the evolution of the Cruise fashion season towards stylish vacation attire, underlined by growing consumer spending on holiday wardrobes.
The show was held at Villa d'Este, the Lake Como palace hotel where Elizabeth Taylor, Greta Garbo and Marlene Dietrich holidayed.
Life is cinematic here, said Bruno Pavlovsky, Chanel's president of fashion, highlighting the theme of holiday glamour.
Spending on holiday wardrobes has increased exponentially across all price brackets, reflecting a shift in consumer priorities toward holiday fashion.
The Cruise season of catwalk shows has evolved to stand for holiday glamour in general, rather than just specific Caribbean trends.
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