""We've moved away from novelty, colourful jewellery for the most part, which is what Claire's are best known for," Priya Raj, a fashion analyst, told the BBC."
"Claire's was not a marginal player: it was, until recently, one of the most reliably trafficked footfall generators on any mid-tier high street, hoovering up pocket money from a demographic that few competitors knew how to reach."
Claire's Accessories has confirmed the closure of all 154 standalone stores in the UK and Ireland, resulting in over 1,300 redundancies. The chain entered administration for the second time in a year, ceasing trading on April 27. While 350 concession counters will continue to operate, the standalone model is finished. The brand has struggled against competition from ultra-fast-fashion platforms and has lost cultural relevance among today's teenagers, who prefer minimal jewelry influenced by social media.
Read at Business Matters
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