"Fashion weeks around the world are dominated by four main shows: New York, Paris, Milan, and London. But in 2020, Copenhagen Fashion Week (CPHFW) made a bold move that helped it garner attention. It launched a framework with nearly 20 sustainability standards that fashion brands must meet to participate. The choice came at a time when fashion's sustainability practices were under increased scrutiny."
"Danish anti-greenwashing specialist Tanja Gotthardsen and the Danish Consumer Council (Forbrugerrådet Tænk), as well as consultancy firm Continual, brought a complaint to Danish Consumer Ombudsman (that overlooks marketing and consumer protection laws) against CPHFW and some of its participants for greenwashing. It alleged the days-long Danish fashion event made misleading claims about its sustainability requirements, and the brand Baum und Pferdgarten admitted to failing to meet its pledge against polyester."
New York, Paris, Milan and London dominate global fashion weeks. Copenhagen launched a 2020 framework with nearly 20 sustainability standards for participating brands. The fashion industry contributes up to 10% of global carbon emissions, pollutes billions of cubic meters of water and produces vast textile waste. Copenhagen’s sustainability stance earned praise, but brands including Ganni and Cecilie Bahnsen later left for larger weeks. An anti-greenwashing specialist, the Danish Consumer Council and consultancy Continual filed a complaint with the Danish Consumer Ombudsman alleging misleading sustainability claims. Baum und Pferdgarten admitted failing a polyester pledge. The Ombudsman dismissed the complaint but urged stronger oversight as Copenhagen marks its 20th year.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]