Fabrix, a neighborhood fabric store in San Francisco, has seen increased sales as other stores close, suggesting a local preference for in-person shopping. Owner Keelin Reddy notes that customers value the tactile experience of selecting fabrics. The store has a rich history, transitioning from Fabric Factory Outlet to Fabrix. When the founder decided to retire, longtime customer Reddy took over, blending her passion for sewing with business. Fabrix specializes in high-quality fabrics at discounted prices, sourcing materials from manufacturers with surplus inventory, thereby promoting sustainable practices in the industry.
"People want to be in person," she said.
Reddy cited a scrap of upholstery fabric that would have cost $400 per yard in a designer showroom.
Fabrix's experience indicates that being small and planted in one neighborhood can be an advantage.
The store offers 'quality fabric at significant discounts,' according to its legacy business application.
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