"We are a company that makes expensive clothes for rich people. So I try to be political, but I can't be obvious. This statement encapsulates the tension Prada navigates between addressing social concerns and maintaining her luxury brand's commercial interests and exclusivity."
"It's about life, and how you dress each day with the clothes you have. About real, human people. Simons emphasized that the collection prioritizes relatable, everyday dressing over hierarchical fashion, presenting Prada's concentrated aesthetic through a humanistic lens that celebrates authentic personal style."
Miuccia Prada and Raf Simons presented a collection at Milan Fashion Week emphasizing democratic dressing and relatable everyday wear. The show featured 15 models each walking four times in variations of the same outfit, showcasing Prada's signature aesthetic of boxy jackets, knee-length skirts, and layered pieces. Simons described the collection as about real human people and how individuals dress with the clothes they have. Prada acknowledged the diplomatic challenge of being a luxury company making expensive clothes for wealthy people while attempting to address political concerns. A colorful scarf worn by the first model referenced the Pride flag amid rising conservatism. Milan currently stands as a beacon of female leadership in fashion, with Prada's influence extending beyond her brand following her acquisition of Versace for $1.4 billion.
#luxury-fashion #female-leadership #democratic-dressing #milan-fashion-week #prada-design-philosophy
Read at www.theguardian.com
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