
"Just like her BFF Kendall Jenner, Hailey Bieber has long been one of the biggest advocates of the no-pants trend. Now that going out sans bottoms has become normalized among the style cadre, Bieber stays ahead of the curve by pushing the boundaries of pantlessness - including when and where to wear it. Apparently, the no-pants look is now also acceptable ski fashion, per her new Rhode campaign."
"Rhode is releasing two new products: the Caffeine Reset ($38), a depuffing cream mask that wakes up tired skin, and a sugarmint-flavored Peptide Lip Boost ($23), her viral plumping lip mask that promises to enhance volume over time. As expected, the skin care label is already drumming up a frenzy ahead of its Feb. 9 launch by sharing images from the Bieber-centered campaign."
"Set in a ski resort - presumably Montana's Big Sky, where they later held the launch - Bieber laid herself atop a snow-covered mountain while applying the new lip product. Though she wore a chunky, textured cream jacket zipped all the way up for warmth, she skipped any semblance of bottoms. Instead, she wore ribbed knit cream undies, socks, and gray ski boots."
Hailey Bieber extends the no-pants trend into ski fashion through a Rhode campaign set at a mountain resort. Rhode is launching two products: the Caffeine Reset ($38), a depuffing cream mask, and a sugarmint-flavored Peptide Lip Boost ($23), a viral plumping lip mask. Campaign images show Bieber atop a snow-covered mountain applying the lip product while wearing a zipped cream jacket, ribbed knit undies, socks, and gray ski boots. A second set depicts Bieber in a wooden cabin wearing only a chunky brown fur coat, cheeky undies, eye patches ($25), and a limited headband ($16). Products drop Feb. 9 online and later at Sephora with set pricing options.
Read at Bustle
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