"SEV Laser's "15-Minute Face" (September 12) Soho is about to get way more glowy. the celebrity-beloved clinic, is rolling up a cart on the corner of Broadway and Spring to hand out complimentary laser facials-yes, actual treatments in just 15 minutes. Only Olay Pop-Up (September 12-13) Head to Bryant Park's Fountain Terrace for a gamified skincare challenge where you'll test your knowledge of beauty myths versus Olay's 72 years of science."
"Tecovas Grand Central Dance Hall (September 12) Western boots meet Midtown icons. Tecovas is taking over Grand Central's Vanderbilt Hall with live country music, free chain stitching, prizes and a surprise musical guest. If you prefer shopping to two-stepping, their new Wooster Street store is also doling out swag bags, drinks on Tecovas and even boot painting sessions all weekend."
Numerous free activations are scheduled around New York Fashion Week from September 12–15. SEV Laser will offer 15-minute complimentary laser facials with products, coffee and photo opportunities in Soho. Olay will host a gamified skincare challenge with giveaways and samples at Bryant Park's Fountain Terrace. TRESemmé will run a pop-up salon at 216 Lafayette Street offering free hair makeovers, cocktails, and music. Tecovas will stage a Grand Central dance hall with live country music, stitching, prizes and in-store events on Wooster Street. Installations like a 3,000-rose Don Julio wall will offer interactive, no-cost experiences.
Read at Time Out New York
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