"Couture is something different, as they each admitted to me backstage at their respective shows. They talked with palpable excitement about getting to work with the greatest technicians in fashion; about getting to helm of what amounts to fashion's version of a Formula 1 racing car. Because that's the strange thing about couture; it's built on tradition, but at its best it's about remarkable innovation, akin to - as Anderson put it to me - "a laboratory that you use to put out ideas.""
"Both men almost swooned over the technical mastery they were being exposed to for the first time. "These are people who have an expertise I don't have," said Blazy, eyes sparkling. "It is such a great adventure for me and I have already learnt so much." "There might be a three-hour fitting for one jacket," said Anderson, at once disbelieving and delighted."
Two designers have risen to creative-director positions at the industry's most esteemed fashion houses and have entered couture. Couture combines deep tradition and radical technical innovation, functioning as a laboratory for ideas. Designers experience intensive collaboration with expert technicians and petites mains, with fittings lasting hours and multiple toiles refined before final fabrics are used. Hand production can take months and command six-figure prices. Only a few illustrious brands participate. Couture exposes designers to techniques often not taught in school and reinvigorates attention to 'the make.' Couture can prefigure the industrialization of fashion.
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